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    March 28

    设计师创意手册

    原文:http://www.fastcompany.com
    翻译:桥
    
    1.随身携带一个设计笔记本。
    买一个小的笔记本并且随身携带它。 当你看见非常棒的设计时,就把它随手记下来。看到非常差的设计时也照样做吧, 不久,你看图形看设计的眼光将变得敏锐起来。
    
    2.做一块启发板。
    当你着手做一个项目时,把你的布告牌变成一个启发板。 每当你看见吸引你注意力的东西—— 一张照片,一块布料,一种字体,一句话一个词 ——把它钉住到这块板上。 你将发现在图像和想法之间的某种联系,而这个联系将激活和拓展你的工作。
    
    3.参加"第3 次工业革命"。
    现在大众买东西的时候都会非常看重设计。 "我所谓的第3次工业革命",意大利设计者Gaetano Pesce 说,"就是给人们一个展示个性的机会"。 试着来设计你自己的鞋子——适合你的颜色、图案、图像——在耐克(nikeid.nike.com)。
    
    4.把它放在你的桌子上。
    Design Continuum的Dan Buchner建议你找一个对你来说特别的东东并且把它放在你的桌子。 然后问: 它是怎么连通你的情感的? 它为什么能打动你? 他说:"发展选择与我们的情感有关的设计的能力,将帮助我们生活在让自己满意并且连通我们情感的东西周围。"
    
    5.阅读设计杂志。
    这是显而易见的,但是如果所有的商务人士都是设计师,那么他们都应该开始读最顶级的设计杂志。 比如: 《HOW》、《I.D》、《 Metropolis》和《 Dwell》等。

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